In a major boost for youth empowerment and the local creative arts industry, one of the region’s prominent music icons has officially been unveiled as the Youth Ambassador for WACCU.
The announcement follows the official signing of a one-year partnership agreement, a move that has been hailed as a significant bridge between corporate social responsibility and the talent pool of the Upper West Region.
Taking to social media to share the news, the newly minted ambassador expressed deep gratitude for the role, emphasising that the position is less about prestige and more about community impact.
“I’m truly honoured to represent a brand that believes in empowering the youth and building our future together,” the artist stated. “This is more than a title; it’s a responsibility to inspire, support, and create opportunities for young people in our community.”
The ambassadorship is a direct fruit of the PRUMAS awards. By integrating such high-level corporate endorsements into the awards scheme, the awarding institution and its headline sponsor, WACCU, are setting a new benchmark for how artists are rewarded beyond the trophy.
The artist extended a “big appreciation” to the PRUMAS board and WACCU leadership for recognising the influence of music in driving social change and for adding such a professional milestone to the regional music calendar.
The partnership is expected to involve various youth-centred initiatives, financial literacy campaigns, and community development projects led by the artist over the next twelve months.
Sambwoy is a prominent music icon and high-life/hiplife artist based in Wa, in the Upper West Region of Ghana. He has established himself as a leading voice in the regional music scene, known for blending catchy melodies with socially conscious themes.
He is recognized for his ability to address community issues through music. One of his notable works, “Dun Baahaa” (End Time), was released as a commentary on security concerns and social unrest in the region, reflecting his role as an artist who speaks for the people.
Beyond his discography, which includes hits like “Kiama” and “BaBa”. He is increasingly seen as a developmental partner in the region. His recent ambassadorship highlights his shift toward social responsibility.
